What is CRM?
This question keeps cropping up. Maybe it's because more and more businesses are realising that they need to have the right sales, marketing and customer service tools to help them grow in an organised and profitable way.
CRM stands for customer relationship management. It's a software tool that helps you manage correspondence and interactions with prospects and customers as they move through every stage of a company's sales cycle.
CRM software helps businesses become more organised and efficient by streamlining processes across sales, marketing and customer service departments.
Without a CRM system, information can become scattered, out of date, disorganised and can lead to communication problems both internally and externally.
See how the organisation below has benefited from the implementation of a CRM system:
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Ultimate Guide to CRM